Welcome to a new era of aging.
Alignment Health believes seniors deserve better healthcare. The company was built to revolutionize the senior health experience by advocating for senior health, proactively overseeing their care, making the process easier to navigate, redefining aging by celebrating seniors and offering unique benefits that support different lifestyles
We empower seniors to take control of their health so they can spend time doing what they love.
Agency: Doner LA
ACD Art Director: Lauren Geschke
ACD Copywriter: John Hickey
Copywriter: Mitch Baines
Designer: Ashley Gould
TV
Cutdowns
Our Design Approach
Compressed, all-caps type stands out against the bright color palette and breaks the mold of senior-focused advertising.
Imagery has a strong flash, grainy, film-like quality as it showcases candid seniors doing everyday things all the way to athletic feats.
Our electric color palette, gives energy and enthusiasm to the typically muted healthcare category.
Arrows, circles, underlines and other graphic elements call attention to key info and parts of an image.
OOH
Social
Digital
Direct Mail
